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How To Sell Digital Products Online

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Size Matters on Etsy - Selling Digital Files

February 05, 20243 min read

A very common question I get asked daily is the file size requirements for certain types of digital products and while you would think it’s a very straightforward and singular answer, the reality is, it’s just not. 🙂

Selling digital files on Etsy is so fun and rewarding and easy to do once you get the hang of it, but I do remember when I first started out and how many times and ways I had to search for different types of digital files and their common sizes.

This is why I so strongly believe in understanding your audience/niche and what they are actually using the files for so that you have the best understanding when it comes to actually making a file they want to purchase (and ultimately come back to purchase again and again, which is the whole idea).

So let’s dive into some of the most common types of digital files sold on Etsy and I have a special gift for you waiting at the bottom of the page! 


  1. Digital Wall Art

One of the MOST popular digital products to sell on Etsy is digital wall art and this one requires some of the most formatting because it comes usually in so many different sizes and formats (PDFs, JPGs, & PNGs). Below is an image of all the sizes and ratios involved with creating and selling wall art!

Digital Products

  1. Digital Papers

Another huge seller on Etsy are digital papers. These are seamless pattern papers that crafters use for a wide variety of craft projects like junk journaling, scrapbooking, tumbler making and much more!

These are usually created at 12x12 inches and are seamless, meaning the papers could be stacked on top of each other or side by side to create a never-ending pattern. These are always PNGs or JPGs.

Here is an example of a repeating seamless pattern sized as a digital paper:

Digital Products


  1. Graphic T-Shirt Designs

T-Shirt designs are also hugely popular because they are used by crafters and small business owners who make their own apparel and POD (print-on-demand) sellers so they have a large audience of buyers on Etsy.

We’ve previously only talked about the dimensions of the other products in inches, but for this one you’ll use pixels and you’ll want to create t-shirt graphic designs at 4500x5400px. 

This is the most common size for both crafters and POD buyers and equals out to around 12x15in depending on how large the design is. Below is a recent one I created:

Digital Products

All of this can be overwhelming in the beginning whether you create wall art files or designs for sublimation products like I do (tumbler wraps, mugs, t-shirts, wind spinners, etc.) because there are tons of different sizes for tons of different products. 

Which is why I created this short free Digital File Sizing Guide covering all of the sizes I have created designs for over the past few years, plus some mockups for listing photos for the wall art :) 

Be sure to grab it here! 

Digital Products

I wish you so much success with your digital product business!

A community is crucial for sustained success. Explore the benefits of joining the Digitally Purposed Community: From in-depth training to crucial topics like audience understanding, trend-spotting, and AI-driven design, discover how being part of a community can amplify your Etsy journey.

The community Digitally Purposed is different from anything out there. Not only does it lay out a step-by-step guide to launching and marketing your digital products business and helping you overcome common misconceptions, it also has one of the best private support communities dedicated to helping you every step of the way.

Plus, we have weekly training on the most requested topics like marketing, design tutorials, niche research, along with live Q&A calls and new PLR products!

Just need some feedback? Personalized shop audits are also included!

Selling digital products online requires constant learning and we'd love to support you!


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Bailey

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