So I'm a lover of coffee, and by coffee, I mean all kinds of coffee (this will have a point)…espresso, cold brew, lattes, iced coffee filled with heavy whipping cream, spiked coffee, I haven't met a coffee I haven't liked.

I am a member of several coffee subscription clubs, I buy coffee at the grocery store, I visit several coffee shops around town regularly and I impulse buy different coffee variations late at night on Instagram...🙄

AND it got me thinking about how, in saturated markets like, well coffee EVERYWHERE and in every form, digital products on Etsy, or the coaching & content creation industry, there is still so much opportunity and room for beginners and newcomers IF they manage to offer something unique.

Specifically, on Etsy, it's easy to feel overwhelmed by the sheer number of digital products available whether it's in the clip art or tumbler wrap space or digital planners or printables. It might seem like every idea has already been done, but the truth is that there's always an opportunity for creators who understand their target audience and can cater to their specific needs or preferences.

You can use other social media platforms like TikTok or Pinterest to identify trends early on and then start creating buying personas, and really thinking about who your customers truly are and what they really want, and by doing this you can still bring something new to the marketplace.

This goes the same for print-on-demand sellers. Don't be afraid to jump on a trend quickly or try something completely new!

People get tired of the same designs over and over again or don't want to buy the same t-shirt that is sold in 100 other shops and this is where your uniqueness can stand out!

So next time you feel discouraged by a saturated market, think of how many types of coffee are out there and why coffee is a multi-billion dollar industry and why people like me keep continuing to buy new variations of it. 🤣

You'll be amazed at how people will respond to new ideas and perspectives, so I would encourage you to latch on to your own creativity and authenticity when designing for new products.

Ways I Can Support YOU!

Free Resources

💫 Pixels to Profit: A short Guide on How to Sell on Etsy + 25 Digital Products & Your First PLR Product to Edit/Resell

✔️ Digital Product Sizing Guide

🥤 40oz Tapered Tumbler Template

👂 The Podcast

📖 The Blog

📽️ The YouTube Channel

Paid Resources

💬 Currently on SALE! Digitally Purposed: Digitally Purposed: The Digital Product Profit Formula

📖 My Digital Product Small Business Planner - How I run my Etsy Shop in 2.5 hours a day

🫱 (At Capacity - opening again at the end of March) 1-on-1 Private Business Consulting (Physical Products, POD, Digital Products, YouTube, Content Marketing)