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Nicheing Down: 7 Digital Products in the Mental Health Category to Sell on Etsy

March 02, 20235 min read

Our mental health determines a large portion of how we feel and our ability to function on a daily basis. People interested in improving their mental health often look for worksheets, journals, planners, workbooks, and other mental health resources to help them improve and work through mental health struggles. As such, this is a lucrative niche on Etsy to explore and a great way to help others manage stress, anxiety, and everyday life.

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  1. Stress Relief Workbook

Many of us recognize that journaling is a great way to reduce stress. However, it’s easy to get lost staring at a blank page, leaving you frustrated and even more stressed. As a result, many people are fans of stress relief workbooks that guide you through your emotions, stress relief techniques, and more. 

Standard pages in stress relief workbooks include: 

  • Stress processing pages

  • A mood diary or stress tracker

  • Meditation guide

  • Stress relief worksheets

  • Behavior tracker 

  • Stress reduction techniques

  • Journal prompts for emotional processing 

  • Habit tracker

  1. Gratitude Journal

Research has shown that gratitude consistently correlates with greater happiness and positive emotions, like stress relief and joy. A popular way of practicing regular thankfulness is with a gratitude journal. 

Some people prefer blank, beautiful pages to record gratitude. However, many people love gratitude journals with prompts that help them give thanks for all aspects of their life, such as personal affirmations, health, relationships, prayers, daily thanks, and even space for inspirational quotes. 

Mental Health

Examples of gratitude journals listed on Etsy

  1. Printable Affirmation Cards

Printable affirmation cards provide daily motivation to inspire personal growth and self-confidence. You can tape these cards to a mirror, place them on a desk, or draw a new one each day to start the morning out strong.

You can sell beautiful blank affirmation cards for buyers to fill out themselves or create affirmation cards with inspiring affirmations already on them. 

Consider the many sub-niches within printable affirmation cards. There are affirmation cards for kids, women, men, self-care, entrepreneurs, religious followers, parents, students, individuals struggling with anxiety or depression, and so much more. 

  1. Self-Care Stickers for Planners

Planners are a massive niche on Etsy, with many subcategories, including printable and digital stickers. 

Self-care stickers have a variety of uses, from pure inspiration, like positive quotes, or stickers that support a healthier lifestyle. For example, self-care stickers may include a water tracker, medication reminder, or other relaxing, healthy activities like working out, taking a bath, painting your nails, and enjoying a night out with friends.

Anything that is mentally or physically rejuvenating or healthy is fair game when it comes to creating self-care stickers. 

Mental Health

Beautiful self-care stickers in a variety of styles

  1. Meditation Wall Art

Focusing on meditation can be difficult, especially when distracted by a messy, loud, or cluttered environment. Meditation wall art is peaceful, relaxing artwork that you can focus on while meditating or artwork featuring meditation principles or figures. For example, wall art with Buddha or the seven chakras would be a good choice for this niche. 

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  1. Mood Tracker

A mood tracker helps you record your daily mood, typically in a monthly or yearly spreadsheet or layout. Many mood trackers use color to record what mood the person is in on that particular day. For example, red may indicate anger or frustration, while blue indicates a sad or depressed day.

Mood trackers come in all shapes and sizes. Some mood trackers are simple tables in spreadsheets, while others are printable spreads meant to be added to a physical journal, planner, or bullet journal. Many mood trackers are also in fun shapes, such as fruit, candy in a jar, stars in the sky, or seasonal elements like watermelon for summer months and a snowflake for winter. 

You can also create mood trackers for particular purposes, such as a bipolar disorder mood tracker or AM/PM mood tracker so that individuals can record how their mood changes throughout the day. 

Regardless of which direction you choose, list your mood tracker with specific tags and keywords in the title to attract the attention of the right individual. Include the word or phrase: bullet journal, bipolar disorder, winter, color-in, monthly, etc., to quickly indicate what kind of mood tracker you sell to the viewer. 

Mental Health

Mood trackers on Etsy in all different styles

  1. Manifestation Journal

Manifestation is the art and process of writing down exactly what you want to come true and manifest into your life. It’s a powerful technique entrepreneurs, athletes, students, and professionals use. 

A manifestation journal helps individuals record their desires so that they come to fruition. Many of these journals also include resources and worksheets to help you overcome limiting beliefs that hinder your success. 

You can offer yearly, monthly, daily, or a combination of these for the planner, although many say that creating a manifestation routine where you regularly record your desires is ideal. 

I also recommend giving your manifestation journal a strong theme and aesthetic to help your product stand out in search results. For example, I saw manifestation journals with a THAT GIRL, moon, dream life, spirituality, minimalist, and law of attraction theme on the first page of ‘manifestation journal’ results from Etsy. 

Other common categories in manifestation journaling include 

  • Life goals

  • Scripting exercises

  • A wheel of life

  • Desire worksheets

  • Thought pattern identification

  • Limiting beliefs

  • Dream travel locations

  • Weekly focus

  • A morning or evening routine breakdown

  • Manifesting different aspects of your life, like wealth, love, home or car, or better health

  • Self-love

  • Leveling up worksheets

  • Goal-setting pages

  • Gratitude lists

  • Inspirational quotes

  • My dream life page

I hope this list gives you plenty of inspiration for the many ways that you can jump into the self-care, mental health, and mindfulness niche on Etsy. For more inspiration and step-by-step instructions on setting up a successful digital products shop, check out Digitally Purposed

Our community, Digitally Purposed, is different from anything out there. Not only does it lay out a step-by-step guide to launching and marketing your digital products business and helping you overcome common misconceptions, it also has one of the best private support communities dedicated to helping you every step of the way.

Plus, we have weekly training on the most requested topics like marketing, design tutorials, niche research, along with live Q&A calls and new PLR products!

Just need some feedback? Personalized shop audits are also included!

Selling digital products online requires constant learning and we'd love to support you!


nicheing down 7 digital products in the mental health category to sell on etsy
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